Printed blinds are an excellent choice for businesses with street-facing storefronts, especially for those whose building, property, and/or planning regulations restrict them from advertising with outdoor signage. Printed blinds are used across a wide variety of industries: from art galleries to boutique hotels, from fitness centres to beauty salons, from letting agencies to co-working spaces.
If you’re looking to boost your business’s visibility and brand image, printed blinds might be just what you need. Let’s explore why they are an excellent choice for any business.
Long-Term Advertising Campaign
If your logo is on business cards, mugs, and pens, why not on your blinds? Branded blinds reinforce your professional image to staff, visitors, and clients. First Display printed roller blinds are extremely durable and have a long lifespan. They can remain in your business’ windows for years and advertise your brand to hundreds of thousands of potential customers! This reduces the need for maintenance and replacement, saving you money and maximising your profits.
Expert Customization & Design Guidance
You can print custom photos or images on your blinds, adding a stylish touch while promoting your brand. Images catch the eye and make your business memorable. Add logos, company mottos and phrases, and contact information like email addresses, phone numbers, and websites.
No matter your window size, our blinds fit perfectly. They’re custom-made to suit any dimensions. At First Display, we support custom blinds up to 2800mm wide!
You are welcome to provide your own design within our design specifications (found on the Printed Blinds shop page), but you don’t need to! Our in-house design team will help you create designs that match your interior décor and brand. Our expert design team has curated hundreds (if not thousands!) of eye catching, strategic marketing designs for businesses across the UK. Many large print marketing campaigns in Edinburgh were produced by First Display. You’ve lively seen our work countless times and not known it!
Comparing Printed Blinds with Other Forms of Advertising
Traditional Posters and Signboards
Visibility:
Traditional posters and signboards, while they can be placed in locations that attract attention, generally need to be seen multiple times by the same audience to have a significant impact. In other words, for a marketing message on a poster or signboard to effectively influence potential customers, those customers need to encounter the message repeatedly. This repetition helps reinforce the message and increases the likelihood of it being remembered and acted upon.
In contrast, a more permanent advertising method like printed blinds, which is constantly visible to passersby at a storefront, can achieve consistent exposure without the need for multiple placements or frequent updates.
Cost & Durability :
Posters and signboards are inexpensive to produce but need frequent replacements due to wear and tear. Typically, indoor signboards and posters are ideal for short-term campaigns. Printed blinds, especially those made with high-quality materials, are designed to withstand environmental factors and remain vibrant. Printed blinds are a one-time investment with a longer lifespan, making them cost-effective over time.
Banners
Visibility:
Banners are versatile and can be placed in various locations, both indoors and outdoors. However, their placement can be limited by available space and mounting options. Printed blinds offer continuous visibility on the storefront itself.
Flexibility:
Banners are portable and can be moved as needed, making them suitable for events and changing promotions. Printed blinds are fixed, providing a stable and constant branding presence.
Cost & Durability:
Similar to posters and signboards, banners, especially outdoor types, are designed to withstand weather conditions but can still suffer from wear and tear over time. Printed blinds are more durable and protected when installed indoors. However, take a look at First Display’s selection of banners. We have a wide range of options, including the highly durable Barracuda Premium Roller Banner!
Banners can be cost-effective for temporary events or promotions but may require additional hardware for installation. Printed blinds are more economical for long-term advertising without the need for additional supports.
Outdoor Plaques
Visibility & Audience Reach:
Outdoor plaques are typically smaller and provide limited information compared to the large display area of printed blinds. Printed blinds are more eye-catching and can convey more detailed branding messages.
Cost:
Outdoor plaques are often made of durable materials like metal or stone, making them more expensive to produce and install. Printed blinds offer a more affordable option for large-scale branding.
Durability:
Plaques are extremely durable and can last for many years without needing replacement. Printed blinds are also durable but may need replacement after several years of exposure to sunlight and weather conditions.
Thinking about new office blinds or a shop front refresh? Printed blinds are a great way to boost your brand’s visibility and professional image. Contact us at First Display for a consultation and see how we can help. Let’s make your business stand out.